“I would have written a shorter letter but I didn’t have time.” This quote has been attributed to Twain, Cicero, and Pascal. In other words, brevity takes effort.

Today, Dennis Devlin and I. agreed, clarity is driven by simplicity. After all our company’s name is Consumer Clarity. So, clarity is one of our core values. Interestingly, a side-benefit of clarity is often brevity.

So today, I begin a clarity challenge. Over the next 10 days, I’m going to write 100 words or fewer about the 10 most important truths about insights and innovation.