“We have a great culture.” What, exactly, does that mean? Does a “great culture” mean good morale, unlimited vacation, a foosball table in the break room and free lunches?

First and foremost, a great culture is a culture of clarity, meaning we never stop listening to the customer. It means killing the research budget isn’t the first thing we do a financial goal is missed. It means we never stop speaking truth to one another, even when uncomfortable. It means admitting our weaknesses when compared to our competition so we can grow and improve. Easy to say, hard to accomplish.